Many companies focus solely on the tactical aspects of marketing- posting on social media, buying digital ads, sending marketing emails- without understanding where they are, where they want to go and how they intend to get there.

You need to understand your ‘why’. Without a strong strategic plan, your marketing will simply be an uninspiring series of ‘who’ and ‘what’.

Simply put, consumers do not do business with you because they know who you are or what you offer. They do business with you because you gave them a reason to care. Because you gave them a ‘why’.

A comprehensive strategic plan is a big picture blueprint which will act as a guidance system for all your marketing efforts.

I will work with you to develop short- and long-term planning as well as business outcomes. We can turn your vision for your company and your financial goals into a plan that guides your marketing for years to come.

Yes, you need a comprehensive marketing program. But you also need a brand that stands out from your competition. You need messaging that is consistent, compelling and convincing.

You need to give your customers a reason to care. A reason to choose you. You’ve got to get them to pay attention before you can get them to pay.

You need to show your audience ‘why’ not just ‘who and what’.

Let me help you develop the all-important strategy, positioning and creative direction that will guide your marketing.

Select one of three tiers that provide defined monthly deliverables. Each tier includes an assessment phase, a development phase and ongoing execution.

This is not your typical fractional or contract consulting. It is a defined program that provides you with the expertise and structure necessary for long-term growth.

This program gives you access to senior-level experience, subject matter expertise and thought leadership across all aspects of your marketing.

Much like the curated tiers, this is a defined program not a consulting arrangement. In this case, however, we go through all the possible deliverables from each tier and put together a custom program that is even more aligned with your needs.

Need to develop a brand or unique selling proposition and then focus on content? Deal. Looking to build infrastructure for your small but mighty in-house marketing team? Can do. Not even sure where to start when it comes to building a growth marketing plan? Start here.

I offer two types of training- marketing training and brand training.

Marketing training provides coaching for your in-house marketing people (or person) and can be done via workshops, monthly sessions or on-going leadership.

Brand training provides specific soft skill training for your customer-facing team. This training aligns the experience your customers will have doing business with you with the expectations set by the marketing you do. Compliment your operational training with training that directly influences your customer retention.

I can also provide and conduct presentations that are perfect for the marketing track of your conference, annual planning sessions or team building events. Existing topics include ‘Why you never market your service’, ‘Dog sled’ (omni-channel marketing) and ‘Getting found vs getting chosen’. Though topics/workshops can be developed or tailored for your specific needs.