Features v values v benefits.
People don’t buy features; they buy outcomes. So, if your top of funnel marketing focuses on features, you are not going to resonate with your audience.
Should I run my own marketing?
The ultimate marketing paradox: not having enough time for it ends up wasting the time you do spend on it.
Why do I need to understand my marketing funnel?
Your funnel brings focus to your efforts, your messaging and your budget.
Why do I need to define my unique selling proposition (USP)?
Show your audience why you’re different. Show them why they should choose you. Act like you have something to prove. Because, to your audience, you do.
Why do I need to define my ideal customer profile (ICP)?
Define your ICP, please. This is how you determine who you’re speaking to. You need to know who they are to speak their language.
Why do I need a marketing strategy?
A marketing strategy focuses the WHO and WHY of everything you do. Not having one is like deciding to go on a trip and just running out the door with no idea where you’re going.
A fractional CMO is a good investment.
Save $100K-$150K per year while still benefitting from executive expertise.
DRS does marketing, differently
Save time, money and your sanity with DRS. Executive level expertise for companies that don’t have the budget or confidence for a fulltime marketing executive.